Design Oriented and Money Maker Architectural Practices

Architectural practices often survive with common ways to handle the projects and costs, to deal with local authorities, to give acceptable services to their public or private clients as well as their staffs.
In era of “Globalisation” it is difficult to say “Architectural practices must be concerned about design”. In the area some of practices are trying to get ISO 9000 and something like that.
A number of practices are just building to have rising income to grow, targeting to absorb more clients than the other practices who would even be simple developers. However many of them are still struggling to remain in market with providing real architectural works instead of buildings.

But the remained questions are what the mission of architectural practices is, whether they should survive however and what an real architectural work in this new globalising world.